Frank Horvat
Paris, first photo for »Jardin des Modes«, 1957
New York, Central Park, for »Glamour«, 1958
SET: Paris, first photo for »Jardin des Modes«, 1957 | New York Central Park for »Glamour«, 1958
Two Pigment Prints on Hahnemühle paper
Sheet size 42.00 x 59.40 cm
Signed and numbered
Edition of 25
Shipping Policy
Germany: €49.00
EU: €90.00
Worldwide: €200.00
Different shipping costs apply to selected editions due to size or weight. These will be calculated at checkout.
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Frank Horvat’s photographic career spans nearly seven decades. His photographs
for the leading post-war fashion magazines in Europe and the United States
solidified his reputation as one of the outstanding representatives of the genre:
DIE ZEIT recently named him “a legend in fashion photography.” Most notably,
Horvat introduced a journalistic, visual vocabulary to his fashion images. In step
with the times, he employed the use of a small-format Leica camera. By shooting
from the hip, he revolutionized the dominant aesthetic of the era. “I wanted
the models to look like real women, and photographed on the street, in real life.
Almost nobody else had done that before. . . . They ultimately led to my success.”
Later in his career, Horvat embraced digital photographic techniques. In his
eighties, he developed his own iPad App, Horvatland, inviting viewers to take a
digital journey through his oeuvre.
We are pleased to offer you two of Frank Horvat’s thoroughly charming 1950s
fashion photographs, at an extremely attractive price. Made on fine Hahnemühle
paper, the pigment prints are housed in a portfolio and accompanied by the
photographer’s 2015 Hatje Cantz catalogue, Please don’t smile. This special
edition is a testament to Frank Horvat’s pioneering presentation of women in the
post-war world: “I tried to shoot fashion photographs that had an ideal.”
for the leading post-war fashion magazines in Europe and the United States
solidified his reputation as one of the outstanding representatives of the genre:
DIE ZEIT recently named him “a legend in fashion photography.” Most notably,
Horvat introduced a journalistic, visual vocabulary to his fashion images. In step
with the times, he employed the use of a small-format Leica camera. By shooting
from the hip, he revolutionized the dominant aesthetic of the era. “I wanted
the models to look like real women, and photographed on the street, in real life.
Almost nobody else had done that before. . . . They ultimately led to my success.”
Later in his career, Horvat embraced digital photographic techniques. In his
eighties, he developed his own iPad App, Horvatland, inviting viewers to take a
digital journey through his oeuvre.
We are pleased to offer you two of Frank Horvat’s thoroughly charming 1950s
fashion photographs, at an extremely attractive price. Made on fine Hahnemühle
paper, the pigment prints are housed in a portfolio and accompanied by the
photographer’s 2015 Hatje Cantz catalogue, Please don’t smile. This special
edition is a testament to Frank Horvat’s pioneering presentation of women in the
post-war world: “I tried to shoot fashion photographs that had an ideal.”
Produktinformation Deutsch
Seit nahezu sieben Jahrzehnten arbeitet Frank Horvat als Fotograf und zählt mit seinen Aufnahmen für die führenden Modemagazine der Nachkriegszeit in Europa und den USA zu den herausragenden Vertretern seiner Zunft: »eine Legende der Modefotografie«, urteilte jüngst DIE ZEIT. Geprägt von der Reportagefotografie, führte er bei seinen Modeaufnahmen eine journalistische Bildsprache ein – mit einer Leica-Kleinbildkamera schoss er, ganz am Puls der Zeit, seine Bilder sozusagen aus der Hüfte und revolutionierte so die damals vorherrschende Ästhetik. »Ich wollte, dass die Models wie echte Frauen wirken und habe sie auf der Straße, im Leben fotografiert. Das hatte vor mir kaum einer gemacht […]. Letztendlich führten sie zu meinem Erfolg.« Später bezog Horvat die Digitalfotografie in seine Arbeit ein, nutzte Photoshop und entwickelte, mit über 80 Jahren, die iPad-App »Horvatland«, um dem Betrachter eine digitale Reise durch sein Werk zu ermöglichen.
Wir freuen uns sehr, Ihnen zwei der überaus charmanten Modefotografien Frank Horvats der 1950er-Jahre als Edition Hatje Cantz zu einem äußerst attraktiven Preis anbieten zu können. Auf feines Hahnemühle-Papier gedruckt und in eine Mappe eingelegt, belegen die Pigmentprints eindrücklich Horvats neu inszeniertes Frauenbild: »Ich habe versucht, Modebilder zu fotografieren, die ein Ideal hatten.«
Wir freuen uns sehr, Ihnen zwei der überaus charmanten Modefotografien Frank Horvats der 1950er-Jahre als Edition Hatje Cantz zu einem äußerst attraktiven Preis anbieten zu können. Auf feines Hahnemühle-Papier gedruckt und in eine Mappe eingelegt, belegen die Pigmentprints eindrücklich Horvats neu inszeniertes Frauenbild: »Ich habe versucht, Modebilder zu fotografieren, die ein Ideal hatten.«
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